Mission & Values

Episode 5

The Mission and Values of WayUp

Liz Wessel, CEO and Co-founder of WayUp, leads us into battle with fierce values and inspiring stories about a team fighting to democratize hiring for students and employers.

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Our mission is to connect college students with awesome opportunities. Our vision is to democratize the hiring process for students and employers alike.


  1. Execute the battle plan
  2. Fight with the strength of a platoon
  3. Fight for our users
  4. Make your parents proud of who you are as a person
  5. Be a master at your craft, but know you’re not THE master
  6. Seek and accept weapons you’ve never used
  7. Win the war, not just the battle


WayUp is the largest online marketplace for students and recent graduates to find jobs and internships.


  • What Liz learned about culture at Google (user focus + employee growth)
  • Finding the right time to develop values
  • How the founders’ extraordinary work habits effect the team
  • How they think about, and the state of, diversity within the team
  • A great outcome resulting from an employee sending a cold email
  • Supporting employee initiatives that make a difference beyond the company mission
  • Employer tips for hiring (ask more questions, show requirements as preferred qualifications)
  • Employee tip: apply multiple times if you are rejected for a job you really want
  • What Liz learned from her most painful public failure during Google India’s equivalent of Cyber Monday



Recorded: April 25, 2016
Host and editor: Bryan Landers
Theme song: “Dum Dee Dum Dum Dee” by Shane Endsley